Peller Estates was launching a new line of blended wines. I was asked by Soco design to develop a few concepts supporting one of the three themes to go into testing. The theme was “The Originals”, each wine was to feature a well known female from each region where the grapes were grown. The four bottles were to be merchandised together so a strong shelf set was key.

Concept 1: The Retro Ladies

Concept 2: The Diaries

Concept 3: The Painted Ladies