Initially given out as party favours at children’s birthdays, these hats were in such high demand, it lead Super Mom & Entrepreneur, Paula Tobias to start her own business. Her vision, to create fun and exciting handmade children’s hats that kids would adore wearing just as much as the ‘stuffed animals’ they carried around.

With that idea in mind, Enjoy was asked to create a complete identity package, detailing the name and personality traits for each pet. Listed on collateral materials were categories ranging from medical conditions, allergies and favourite foods to the certain dreams the animals hoped to achieve when they grew up. These and many other amusing ideas helped form the basis of the Headpets brand.