Cyrulean works with companies to implement Business Performance Management software. By helping businesses streamline their systems, Cyrulean helps to increase their bottom line. In order to continue to do that successfully Cyrulean came to us to refresh their brand…and a swanky new logo was born. The lightbulb is an iconic symbol for new ideas, paired with a business person it says that Cyrulean’s employees are problem solvers, they are approachable, they are people-people. The logo was our inspiration for all of the remaining marketing pieces, including their corporate brochure, poster and stationery package.